Last night, I went to the Zady and Brooklyn Fashion + Design Accelerator Fashion Revolution event. Attendees wore their clothes inside out, took photos with large versions of the #FashRev signs, and watched the documentary Traceable. Here's a preview:
It was a fitting space for the event. The BF+DA is 21,000 square feet of 21st century production and work space for NYC designers. The initiative, launched by Pratt Institute provides resources for start-ups to integrate local manufacturing and ethical supply chains into their brands. Zady's co-founders Maxine Bédat and Soraya Darabi are the US Chairs of Fashion Revolution Day this year. As a slow fashion brand, Zady is creating a new standard in transparency for conscious consumers.
The mood was a mix of commemoration (for the Rana Plaza victims), celebration (of ethical brands and designers), and education (around the the issues that require solutions).
There will be a frenzy of action today as Fashion Revolution Day unfolds online. Participate by turning your clothes inside out, taking a photo of the tag, and asking the brands #whomademyclothes.
Learn more about Fashion Revolution on their website.