Everlane is conducting an experiment in Radical Transparency.
Everyday we encounter thousands of objects, but what do we really know about them? Everlane is committed to being radically open about their products and processes: from documenting their factories to revealing their costs and markups. They took this ethos offline and into the place where we live most intimately with our possessions: the home.
They've created a “home space” pop-up shop in SoHo. All of the objects are accompanied by their origin and cost stories. To uncover these, they researched household items and partnered with Taavo Somer’s creative agency Friends & Family and a number of like-minded brands, including Kaufmann Mercantile, simplehuman, and ABC Carpet & Home.
When considering and encouraging sustainable purchases, the stories behind the objects bring them to life. Thanks to Everlane for sharing these stories and educating consumers in radical transparency.
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