Zady's "Sourced In" Movement Begins with a Sweater

Zady's "Sourced In" Movement Begins with a Sweater |

New York based was co-founded by Maxine Bédat and Soraya Darabi in 2013. Their mission and mantra was and remains, "Process matters. Quality matters. Honesty matters." To that end, Zady is committed to transparency in production and to raising awareness of the issues surrounding the fashion industry. Their first private label collection, The Zady Essential Collection, debuted earlier this month with a 100% sourced and made in the USA women's sweater. With its launch, the company kicked off their “Sourced In” Movement calling for brands to expose their supply chains and reveal the details behind the source of their products, beyond what you learn from a “Made In” tag, which only tells part of a garment's story. Such a movement has the potential to hold brands responsible for the environmental, ethical, and economic factors of production, from farm to finish factory.

Leading by example, Zady launched this movement by exposing their own supply chain. Follow the behind-the-scenes photos and process video of their new product, called .01 The Sweater, 100% sourced and made in the USA. 


Imperial Stock Ranch in Shaniko, OR

Photography by Oliver Jevremov

Natural fibres were chosen because they are biodegradable and avoid the use of petroleum-based materials. The wool comes from the Imperial Stock Ranch in Shaniko, Oregon. Owners Dan and Jeanne Carver follow a conservation plan that includes rainwater collection, rotational grazing, and no plowing to ensure the sustainability of their livelihood. 



Chargeurs Wool in Jamestown, SC

Photography by Oliver Jevremov

At Chargeurs Wool, the wool is cleaned, carded, and combed according to the highest environmental standards. If not treated properly, the lanolin and other byproducts of the process can pollute our water supply. 



G.J. Littlewood and Sons in Philadelphia, PA

Photography by Richard Beaven

G.J. Littlewood and Sons, a fifth generation dye house, uses only reactive dyes so that all of the dye is absorbed by the wool and there is no contamination of the water supply. 



Kraemer Yarns in Nasareth, PA

Photography by Oliver Jevremov

The wool then goes through a multi-day process at Kraemer Yarns to turn the wool into strands to be knit. Above, Maxine watches the action.



Ball of Cotton in Commerce, CA

Photography by Oliver Jevremov

Ball of Cotton is a 35 person operation and one of the last high-end knitting factories in the US. By producing in the US, Zady can visit the facilities and be closely involved in the design and manufacturing process. 



Zady's founders worked directly with each partner of the supply chain to uncover and tackle the biggest environmental and ethical risks linked with the apparel industry, the second largest consumer industry in the world.

“When brands only offer transparency of the final stages in an assembly factory, they are not disclosing the full supply chain, which is a much more extensive, and normally very environmentally disastrous process,” said Zady co-founder Maxine Bédat. "Today, with the new “Sourced In” Movement, Zady is providing details and visual proof for how we created our first product, from the farm to factory. We are proud to say that our knit was sourced and made 100% in the US, which has remained a leader in regulating production, helping to minimize the negative impact of the textile industry.”

Never before has an apparel brand offered this kind of transparency. Zady's goal is to establish the trust and confidence of consumers and to prove that a luxury product can be created with high-quality materials and sustainable methods at a reasonable price point. 

"A garment described as high-quality and sustainable should not be exclusively synonymous with a high-fashion price tag,” says Zady co-founder Soraya Darabi. “By exposing our supply chain, we hope other brands will follow our lead in producing beautiful luxury items in an ethical way, at a reasonable price point that allows for consumers to invest in and build their wardrobe with products they feel proud to own for an entire lifetime."



Add your name to Zady’s We The People petition to have the US government mandate that all products sold in the country provide supply chain details with a new "Sourced In" tag.

Follow and use #KnowYourSource to join the conversation and encourage brands to expose their supply chains.  

Purchase the sweater. It's priced at $160, is available in three colors, and can be purchased exclusively on


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